Athena Films · Original thinking

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Branded social series news. Practical guides for brand teams. TV shows on social media, not broadcast television.

Branded Series Weekly · November 14, 2026

Brands Are Making Shows for Social Media

Fetch, Welch's and Bob Evans put holiday stories in the feed. A look at what was announced, who made it and what is known about spending.

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For brand teams

Brand team guide · November 14, 2026

What Is a Branded TV Show on Social Media?

A practical guide for brand teams: recurring social media shows, brand integration, production deliverables and how to brief a studio for TikTok, Reels and YouTube.