Reels, Stories, grid · New York City
Instagram Reels production
Athena Films produces Instagram Reels for brands from an Emmy winning studio in New York City: episodic formats, creator hosted series and short form video, shot vertical native and finished in house.
A feed with a shape
Most brand Instagram accounts read as a pile of assets. The ones that grow read as a channel: the same promise, a new example each week, a title a viewer can name.
We develop that format before anything gets shot, then produce it as a season so the account has somewhere to go.
One shoot, a month of posts
Reels, Story frames, stills and paid cutdowns all come from the same days on the ground. That is what makes a consistent feed affordable rather than exhausting.
What we produce
Episodic Reels formats
Titled series with a structure viewers recognise.
Creator hosted episodes
Talent fronted formats owned by the brand.
Stories and grid assets
Vertical frames and stills planned into the shoot.
Cross posting versions
TikTok and YouTube Shorts variants from the same coverage.
Questions we get
How many Reels does a brand need?
Fewer than most schedules assume, if they belong to a format. A recognisable show posted weekly beats daily posts that share nothing but a logo.
Do Reels need a host?
Not always, but a face helps a format return. A host gives viewers something to come back to between topics.
Can the same footage feed the grid and Stories?
Yes. We plan stills, vertical cutdowns and Story frames into the shoot rather than harvesting them afterwards.
What does Instagram reward right now?
Watch time and sends. Both come from structure: a clear promise up front and a payoff worth passing to someone else.
Do you handle posting?
We deliver ready to post masters with captions and cutdowns. Brands usually publish from their own accounts, and we work to their calendar.
Athena Films · New York City, New York · Est. 2026